AI course for marketers: what to practise

The most useful AI course for a marketer teaches you to brief ChatGPT, Claude and Gemini the way you would brief a copywriter, keep their output in your brand voice, and check every claim before it is published. You do not need to code, and a free live workshop is a good first step.

This guide is for marketing, communications and content people. It covers the tasks AI does well, where it goes wrong and how to build it into your week.

Key facts about our free AI workshop

Free, live on Zoom, every weekend
3 hours, 12:00-15:00 SAST (10:00-13:00 UK, 11:00-14:00 CET), on Saturday or Sunday (you pick one)
ChatGPT, Claude and Gemini on your own work
No coding needed

What can marketers use AI for?

First drafts. Social posts, email newsletters, landing page sections and blog outlines, written from your brief.
Variations. Ten subject lines or headlines to test, or the same message rewritten for LinkedIn, Instagram and an email.
Research and planning. Summarise a long industry report, list the questions your customers ask, or draft a content calendar for the quarter.
Repurposing. Turn a webinar transcript or a long article into short posts, a summary email and an FAQ.
Images and slides. Make concept images and first-draft presentation slides for a pitch or campaign review.
Reporting. Turn campaign numbers you paste in into a short plain-language summary for a manager.

Want to try this with a host on hand? Join the free live workshop on Zoom: three hours, Saturday or Sunday, 12:00-15:00 SAST (10:00-13:00 UK, 11:00-14:00 CET), working with ChatGPT, Claude and Gemini on your own work. Save my free seat.

How do I keep AI writing in our brand voice?

Generic AI copy sounds generic because the prompt was generic. Write a short brand brief once and paste it at the start of every request:

Who the audience is and what they care about.
Three words that describe your tone, and three that do not.
Words and phrases you always use, and ones you never use.
Two or three examples of past copy that worked.

Then ask for a specific format, such as "three LinkedIn posts under 120 words, each ending with a question". Edit the best one, and tell the assistant what you changed so the next draft is closer. Many tools let you save these instructions in a custom assistant so you do not have to paste them each time.

What goes wrong with AI in marketing?

Invented facts. AI can make up statistics, quotes, product features and awards. Every number and claim needs a source you have checked.
Sameness. Without a strong brief, copy drifts towards the same overused phrases as everyone else.
Overpromising. AI tends to exaggerate benefits. Check claims against what your product really does and the advertising rules that apply to you.
Image rights. Check the terms of the tool you use before AI images go into paid campaigns, and never imitate a real person or another brand.

What customer data should stay out of AI tools?

Do not paste customer lists, email addresses, phone numbers or individual purchase histories into a public AI tool. If you want help analysing customer feedback, remove names and contact details first, or use a tool your employer has approved. In South Africa, personal information is protected by the Protection of Personal Information Act (POPIA), which also governs direct marketing. This is general information and not legal advice, so confirm your obligations with an attorney. Our guide to POPIA and AI at work covers the basics.

Which AI tool is best for marketing?

There is no single answer, and the tools change often. Run the same brief through ChatGPT, Claude and Gemini, compare the drafts for tone and accuracy, and keep the one that needs the least editing for that kind of task. Our ChatGPT course guide and Claude AI course guide cover the basics of each.

What should I bring to the workshop?

Bring a real brief: a campaign you are planning, a newsletter you write every month or a post you need to repurpose, plus one example of copy you are proud of. You will work on it live and leave with prompts and a brand brief you can reuse.

What does the free workshop cover?

Over three hours on Zoom you work through choosing the right tool, writing prompts that work, researching and drafting quickly, getting answers from your own documents, making images and slides, building your own AI assistant, automating a repetitive task, making a simple web app without code, and understanding AI agents. You leave with a 30-day plan. Our hosts have taught more than 12,000 people.

It runs every weekend, on Saturday and again on Sunday, so you can pick the day that suits you. The times are set for South Africa, and the UK and Europe times above work for learners there too.

Frequently asked questions

Is there a free AI course for marketers?

Yes. Upskill in AI runs a free live workshop on Zoom every weekend where you practise ChatGPT, Claude and Gemini on your own work.

Will AI copy sound like our brand?

It can, if you give it a short brand brief and real examples, then edit the drafts and tell it what you changed.

Do I need to code?

No. Everything in the workshop works in plain language.